Choosing a domain name is one vital step of starting a blog as it is, there’s more than 284 million registered domain names online.
And yes, of course, it hard to get a good domain name as most of them has been registered you’re going to want yours to stand out.
Am sure you want your blog’s name to be unique easily remembered?. And have a URL that perfectly describes your niche, And possibly helps your site rank well in Google.
Choosing a domain name years back was not a hard task as there were only a few registered domain names.
But, what use to be a piece of cake then, is now surprisingly a pain in the butt as getting your desired domain name is a hard task these days
Even worse, you could end up buying a domain name you’ll later regret as you might opt for another name. Because your desired domain name is already taken, only for that to expire, then you’re stuck the one you don’t like.
And you have to go through a great deal of creating another site with your desired domain name that is now available.
Even after you’ve become established you go through the stress of rebranding and redirecting your visitors to the new blog, Isn’t that stressful.?
Although it might be tempting to register the available name quickly, to stop other people from taking it.
But am here to tell you it won’t hurt to take a few minutes to guarantee. What you’re getting is what works, what you want, and what will keep you in good stead for the long run.
For this reason, I’ve compiled this post on 10 things to consider when choosing a domain name. But first, let get the knowledge of what a domain name is and the types of domain names.
What Is A Domain Name?
A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are formed by the rules and procedures of the Domain Name System(DNS).
Space names are utilized as a part of different systems administration settings and application-particular naming and tending to purposes.
When all is said in done, a domain name speaks to a Web Convention (IP) asset; for example; a PC used to get to the Web; a server PC facilitating a site; or the site itself or whatever other hosting conveyed by means of the Web.
In a nutshell, A domain name is an address visitors use to access your blog/website
Types Of Domain Name
Hopefully, you don’t need to memorize all of the below as it can get a little confusing. As a registrant. However you need to be able to distinguish between is a domain name – the popular terms used collectively for second and third level domains – and a subdomain.
TLD – Top Level Domains
These are at the highest level in the Domain Name System structure of the Internet. There are several different types of TLD’s, being:
ccTLD – country code Top Level Domains
Two letter domains established for geographical locations; for example; .au signifies Australia. When originally designated, usually only residents of a country could register their corresponding ccTLD; but over the years quite a few countries have allowed parties outside their shores to register website names.
In the case of .au domain names, strict rules are still in place (and that’s a good thing). For example, .com.au registrants must still be Australians or have registered business interests in Australia. The registration eligibility criteria for au names has meant .au is still strongly associated with Australia and has fostered a great deal of trust and confidence in local and even overseas online shoppers.
gTLD – generic Top Level Domain
The best known generic TLD’s include .com, .net, .biz, .org and .info – these can be registered by anyone, anywhere in the world. However, some of the new gTLD’s more recently released have various restrictions.
IDN ccTLD – internationalized country code top-level domains
A top-level name with a specially encoded format that allows it to be displayed in a non-Latin character set (i.e. special characters).
Below the TLD’s are various other levels:
Directly below a TLD in the Domain Name System (DNS) hierarchy, e.g. .com.au
Directly below a second level in the Domain Name System hierarchy. e.g. domainregistration.com.au
The difference between second and third level can be a little confusing. For example, hotmail.com is considered a second level domain, but hotmail.com.au would be classed as a third level.
These are “Children” domain addresses. Part of a higher ranked domain name in Domain Name System hierarchy;
For example, blog.webgeak.com and News.webeak.com are subdomains of the webgeak.com domain, which in turn is a sub-domain of the com top-level domain (TLD).
Some services offer subdomain “registration” (WordPress.com)- but this usually isn’t ideal for businesses and should probably be avoided for establishing a commercial website as the registrant of the upper hierarchy name has control over the address.
10 Things To Consider When Choosing A Domain Name
1. The Domain Name Ease
It’s one of the core values of marketing to be memorable, and simplicity is usually best. So, as a matter of fact, you want to choose a name that will immediately make sense to people. In other words, a unique name they can easily memorize after hearing just once. Be sure your name doesn’t have an unusual spelling and try as much as possible to avoid the use of hyphens.
2. The Domain Name Readability
This one goes hand in hand with keeping your domain name easy to remember. It necessary to have a look how your domain name runs together, write it down, pronounce the words and say it out loud does it roll well on your tongue.? Also, send your proposed Domain name to a friend as he might be able to spot any surprises there you haven’t analyzed and try to avoid country-specific vernacular.
Might I add, know that any word that begins with “ex” in same with words that end with“s” is a recipe for disaster. So try your possible best to avoid that combination.
3. The Domain Name Uniqueness
Try to be as unique as possible choose a name doesn’t infringe on anyone else’s trademarks.Choose a name that isn’t very similar to another domain name.
In Nigeria, it is a known habit for most startup bloggers to include “9ja/Naija”. And for this reason, the domain names cease to be unique.
So, before choosing a domain name, it is advisable to do some Googling to see already registered domain names that are similar to yours.
You can also use blog curation sites like Bloglovin‘ to find out who is blogging under same domain name and make your decision from what you find.
4. Choose A Relevant Domain Name
It every blogger’s want, to rank well in Google to increase their organic traffic and help searchers find what their blog provides. But if you have a funny blog name that is not related or has no relevance to your blog content. Then you’re not going to appear amidst the first few option provided for the searcher.
Most blog owners opt for a catchy, witty domain name thinking it will help them with their branding. Unfortunately, this rarely works.
So, make sure to choose a name that is related to your blog content. This way if people hear your domain name, they’ll immediately have a sense of blog post to expect when they visit your site.
5. The Domain Name As Keyword
According to Moz best practice for URL, well-crafted URL provides both humans and search engines. In a nutshell, if you’ve got keywords in your URL that pertain to your content, the better your SEO results.
For example, a movie download with its URL as movies.com have more advantage for better SEO result. Than movie download site with it URL as gingle.com.
So, if you can create an original URL for your website that contains the keywords for your content, you’re halfway there.
To find out what are the popular search words are for your niche you can make use of the Buzzsumo, Semrush Or Google Keyword Tool
6. Copyright And Trademarked Name
Although copyright is difficult to control on the World Wide Web. There are legal right and action for people to take if their intellectual property has been compromised.
Obviously, don’t want to be sued for infringement. For using the same or very similar domain name of an already established blog. To a lesser extent, you might just piss another blogger off who has worked hard to build their brand.
7. Brandable Name
You’re always going to want people to know what you’re about in the shortest amount of time possible. You don’t want a URL that doesn’t accurately describe what you do, or at least isn’t easily understood quickly.
It’s best to do some research and some brainstorming to find out what’s popular, what works. And what gives the right impression.
If your website or blog is intended to market your business, just use your business name.
If you’re planning to market yourself as a business consultant, then you can use your full name Neilpatel.com
You might consider calling your blog or website something reasonably long. But that doesn’t mean your URL has to be the same name.
The URL is like your business card. And it should be short and sharp and to the point just giving the recipient enough info to get started. You can then expand on your site if need be. But awkward URLs aren’t usually going to be useful when giving audiences a snapshot of what to expect on your blog.
8. Domain Extensions
There are many different domain name extensions to choose from: .com, .net, .info, .biz, etc. And a lot of them had extra extensions depending on your country.
Although there’s not much evidence to support that Google prefers .com, it’s still the most common extension and recommended domain extension.
9. A Name You Can Claim On Social Media
Provided that you start a blog, you want your domain name, and social media handles to be the same right?.
So, when choosing your domain name. Check your favourite social media platforms to make sure you can register a similar handle. While this can make the whole process even more difficult, in the long run. You’ll be happy you can maintain some consistent branding.
10. Consider buying all the extensions
For instance, assume that you decided to register your domain name with www.tech.com. What happens if someone registers with www.tech.net or www.tech.org and uses those for their blog?
Notably, choosing a .com domain extension is the best option. But although this is not compulsory you might consider buying all the extensions of your domain.
But also note that buying these extensions doesn’t mean you need to use them. You can either just let them remain untouched, or redirect them to your actual domain.
Well, that’s it for 10 things to consider when choosing your domain, I hope you’ve learned. And I hope you make the right choice when it comes to choosing a domain name.